EFFECTIVE DATE: July 27th, 2016
We, and our service providers, collect a variety of information from users as they visit the Sites. For example, you may provide us with information, including personal information (information that is linked to a specific, identifiable individual, such as email address and first and last names) (“Personal Information”). We mainly use Personal Information to communicate with you, such as through our email newsletters or to respond to a question. You may choose to remove yourself from our newsletter and promotional email mailing list (i.e., opt out), by following the link provided in the email received.
In addition, our Sites may automatically or passively collect information as you access and use the Sites, such as IP address and browser or device identifier (“Usage Information”), primarily for analytics purposes as discussed below. The Usage Information we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Information. We may also receive information about you from third parties and we may supplement the information we collect with outside records. We may combine the information we receive from those other sources with information we collect through the Sites. In those cases, we will apply this Policy to the combined information. The Sites are for a general audience and we do not knowingly collect information from those younger than 13 years old.
We may use analytics providers to help us understand and analyze the types of users who visit the Sites and how they use the Sites. In order to provide their services, these analytics providers collect information from and about you, including Usage Information and may set and access their own tracking technologies (discussed below) on your device, such as cookies and web beacons.
We, and our vendors and analytics providers, may use tracking technologies, such as cookies, local storage, and web beacons. We may use tracking technologies for a variety of purposes, including to help us gather information for analytics purposes and to let us know who opened our newsletters.
“Cookies” and local storage are pieces of information (data files) transferred to a browser when the user visits a site. These technologies are able to store a unique identifier for a device to allow a certain Internet site to recognize the device whenever the device is used to visit the site. We may use these technologies for various purposes, including remembering information that will make your use of the Sites more convenient and to track the total number of visitors to our Sites on an aggregate basis. You can find more information about cookies and how they work at www.allaboutcookies.org
Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1×1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, to count visitors to the Sites, to monitor how users navigate the Sites, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.
We may share non-personal information, such as Usage Information and aggregated user statistics, with third parties in our discretion. We do not share personal information with third parties for those third parties’ own marketing purposes. We may share your information, including Personal Information, with third parties with your consent, as disclosed at the time we collect the information, as otherwise described in this Policy, and under the following circumstances:
- with our vendors or service providers, such as a web hosting company, analytics service providers or an email newsletter service in order to provide services to us or to you ;
- to comply with legal process or a subpoena or to otherwise comply with law or regulation, or at the request of a governmental entity conducting an investigation;
- to protect and defend the legal rights or property of Hollybrook, our Sites or their users, or any other party, and to protect the health and safety of our users or the general public.
In addition, Hollybrook may share your information, including Personal Information, with its parent and affiliates, primarily for business and operational purposes. In the event Hollybrook goes through a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of its assets, including, without limitation, during the course of any due diligence process), your Personal Information will likely be among the assets transferred. By providing your Personal Information, you agree that we may transfer such information to the acquiring entity without your further consent.
SOCIAL NETWORK AND PLATFORM INTEGRATION, AND THIRD PARTY LINKS
The Sites may contain integration with social networks and other platforms. For example, the Sites may use a website tool to display videos, Hollybrook tweets, or contain buttons that direct users to our social networking pages (such as Facebook or Twitter). In addition, the Sites may have links to third party websites. If you click on the social networking buttons or third party links, you will be taken to those third parties, and your use of those third parties’ websites and platforms are subject to their privacy policies and practices. We are not responsible for the privacy or business practices of any third party.
We use commercially reasonable security measures to help secure your Personal Information. However, no system can be guaranteed 100% secure. We therefore cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. You use the Sites and provide us with information at your own initiative and risk.
HOW WE RESPOND TO “DO NOT TRACK” SIGNALS
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Sites do not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit www.allaboutdnt.com
USERS RESIDING OUTSIDE OF THE UNITED STATES AND CONSENT TO TRANSFER The Sites are operated in the United States. If you are located in another jurisdiction, please be aware that information you provide to us will be transferred to and processed in the United States. By using the Sites or providing us with any information, you consent to this transfer, processing, and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside or are a citizen.
If you would like more information about this Policy, or about Hollybrook’s online privacy practices please contact us:
Mail: Hollybrook Senior Living
Attn: Website Management
2025 N. Bush St.
Santa Ana, CA 92706
Phone: (714) 541-3357
Fax: (714) 541-5441